Global-Link MP launches new division, virtual shows

SET to bring in-person online experience, VX Events, the newest division of Global-Link MP Events International Inc., has kicked off to enable the company combine its more than 20 years of experience in organizing trade events with the latest digital technology.

Under this, the company is launching virtual editions of four shows: Pack Print Plas Philippines VX (October 8 to 14), Hotel Suppliers Show VX (October 15 to 21), Beauty & Wellness Manila VX (October 22 to 28), and PhilConstruct VX (November 5 to 11).

“The events industry is going to continue to change for the months and years to come,” said Patrick-Lawrence Tan, chief executive officer of Global-Link MP.

“While we hope for things to go back to normal, we know we have to continue serving the needs of our clients, our exhibitors, and the people who join trade shows to generate business. VX Events is our answer to that. We’re leveraging on our experience as trade event organizers and using technology to continue doing that in a digital space.”

VX Events, according to the company, will not replace its physical, face-to-face events. In fact, Pack Print Plas Philippines and PhilConstruct are pushing through with their physical shows alongside the virtual editions.

“You really cannot compare physical events to virtual ones. Both have their own sets of advantages,” pointed out Jing Lagandaon, chief operating officer of Global-Link MP. “While going virtual is certainly not a Band-Aid solution for us, we are serious about developing this here in the Philippines. By putting up VX Events, we are replicating the advantages and business opportunities found in physical trade shows and delivering them in a virtual space, giving people alternatives.” The firm has exclusive rights to use the platform in the Philippines. In fact, it was able to customize it further to fit the local market.

Its technology partner, EventXtra, is a developer that has served over three million guests and 10,000 events for companies and organizations including Amazon, Apple, International New York Times, Cisco, Siemens, HKTDC, and more.

Top associations in the country have already expressed their support for the upcoming virtual trade events, including the Philippine Center for Print Excellence Foundation Inc. and the Philippine Plastic Industry Association Inc. for Pack Print Plas Philippines VX, which is coorganized by Messe Dusseldorf Asia; Chamber of Furniture Industries of the Philippines for the Hotel Suppliers Show VX; Chamber of Cosmetics Industry of the Philippines for Beauty and Wellness Manila VX; and the Philippine Constructors Association and the Philconstruct Events Exhibitions & Conference Corp. for PhilConstruct VX.

Each show will have limited virtual booths available. More information is available via [email protected]

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