Sheila Brogle-Heatherly stands at the entrance of her Nova Shop ATra Nova in the heart of Grass Valley, where a variety of vintage jewelry and other items are sold. Photo: Elias Funez

Soon after moving to the area last summer, Sheila Brogle-Heatherly decided to open one of the newest businesses in downtown Grass Valley, ATra Nova.'A lifestyle store': Sheila Brogle-Heatherly, owner of ATra Nova ...

This store was described by her as a "lifestyle store" with a "cool bohemian feel" and is her second storefront. The original ATra Nova is located in Joshua Tree.'A lifestyle store': Sheila Brogle-Heatherly, owner of ATra Nova ...

Her inventory includes a wide variety of items, from home furnishings to carpets and clothing-many of which are retro items, making the store "deeply retro-influenced" as a whole.'A lifestyle store': Sheila Brogle-Heatherly, owner of ATra Nova ...

She has also made jewelry under the Sheila B. Jewelry brand for 14 years, and she also sells her works in stores.'A lifestyle store': Sheila Brogle-Heatherly, owner of ATra Nova ...

According to Brogle-Heatherly, sharing this store on social media, especially on Instagram, has always been a valuable tool.'A lifestyle store': Sheila Brogle-Heatherly, owner of ATra Nova ...

"It's absolutely great, because for both of my stores, people will lend a hand. If they are in Northern California or Southern California, they can find me," she said.

"This is a great platform, because your friends came in and they posted something, or I posted someone wearing something, all this will only bring more people."

Brogle-Heatherly said the store had a "good start", especially during the holiday shopping season in November and December, although business has slowed since then.

She said that word-of-mouth has played an important role in her original store. So far, this location has not had much impact. She believes that this impact reduces the chance of "going out, doing things and wearing things" and gives people a chance to notice others. And ask them where they bought it.

She said it was a connection she looked forward to "when the world opened up."

Victoria Penate is a staff writer for The Union. You can contact her at vpenate@theunion.com.

ATra Nova has been open for several months in downtown Grass Valley at 107 W. Main St., and displays a variety of items, including vintage carpets and jewelry made by the owner for more than a decade. Photo: Elias Funez
The space where ATra Nova is currently located is the Pilates Center recently, which is said to have historically been the place where contractors in the town started their business. Photo: Elias Funez
ATra Nova also has an area dedicated to making jewelry. Photo: Elias Funez
Old-fashioned carpets, furniture, and hanging plants on the windows invite people to enter the new ATra Nova vintage store in the heart of Grass Valley, which is now open at 107 W. Main St. Photo: Elias Funez
ATra Nova is currently open at 107 W. Main St. in Grass Valley from noon to 5 pm from Thursday to Sunday. Photo: Elias Funez