01/12/2021 By RuneLite
Soon after moving to the area last summer, Sheila Brogle-Heatherly decided to open one of the newest businesses in downtown Grass Valley, ATra Nova.
This store was described by her as a "lifestyle store" with a "cool bohemian feel" and is her second storefront. The original ATra Nova is located in Joshua Tree.
Her inventory includes a wide variety of items, from home furnishings to carpets and clothing-many of which are retro items, making the store "deeply retro-influenced" as a whole.
She has also made jewelry under the Sheila B. Jewelry brand for 14 years, and she also sells her works in stores.
According to Brogle-Heatherly, sharing this store on social media, especially on Instagram, has always been a valuable tool.
"It's absolutely great, because for both of my stores, people will lend a hand. If they are in Northern California or Southern California, they can find me," she said.
"This is a great platform, because your friends came in and they posted something, or I posted someone wearing something, all this will only bring more people."
Brogle-Heatherly said the store had a "good start", especially during the holiday shopping season in November and December, although business has slowed since then.
She said that word-of-mouth has played an important role in her original store. So far, this location has not had much impact. She believes that this impact reduces the chance of "going out, doing things and wearing things" and gives people a chance to notice others. And ask them where they bought it.
She said it was a connection she looked forward to "when the world opened up."
Victoria Penate is a staff writer for The Union. You can contact her at email@example.com.